Nowhere
"nowhere is a motion graphic project that expresses I-Cheng's personal journey of pursuing happiness. To be happy or not happy, people have the choices of their own lives and thoughts. This project shows that positive thinking could lead to better lives through her example.
A short poetic script on how she realized happiness in her life will be expressed in this project through visuals and composition. Every stylized sentence has a particular connection with the inspiring visuals and transitions. The intent of the piece is to install the viewer with the power of positive thinking by reading the poem with graphics and seeing how the story develops, colors, typography, and transitions throughout the whole piece."
CONCEPT

The story of nowhere is about a girl who was bullied and depressed in the past. She didn’t know where she could go and whom she could trust. She remained withdrawn and kept everything to herself. After she saw herself in the mirror under the ocean, she started to discover herself deeply in her heart. When she admitted the idea of changing, one of her friends tried to guide her to think positively and to use different perspective to see the world. She discovered that she would not be lonely and unhappy anymore if she thought positively. Therefore, she decided to remain happy and to relish her happy journey the rest her life.


I-Cheng Lee 李宜澄


I-Cheng Lee is an award winning motion graphics designer from Taiwan that received her MFA in Visual Communication Design at Rochester Institute of Technology in 2014. She currently works at Block & Tackle in New York City with various clients such as PBS, MTV, Google, SYFY, and TBS, etc. Her thesis project nowhere has won different awards such as Honorable Mention of Adobe Design Achievement Award and Best Animation of Long Island International Film Expo. She feels that she is like a cat that love chasing and watching moving things. Therefore, as a motion designer, she likes to make things move with beautiful and interesting visuals when she wants to communicate with her ideas to her audience.